Save Together. Plan Together.
Save Together. Plan Together.
Designing a social savings app that helps groups turn shared plans into funded realities.
Designing a social savings app that helps groups turn shared plans into funded realities.
Designing a social savings app that helps groups turn shared plans into funded realities.
Together combines automated savings with group accountability, making it easier for friends and families to consistently save toward trips, celebrations, and other shared goals.
Together combines automated savings with group accountability, making it easier for friends and families to consistently save toward trips, celebrations, and other shared goals.
Design Scope
Design Scope
0 to 1
0 to 1
Projected Users
Projected Users
100K+
100K+
Product Timeline
Product Timeline
6 months
6 months
Projected ARR Potential
Projected ARR Potential
$150K +
$150K +
Designed and built with :
My Role
My Role
Product Designer · 0→1 Concept
Product Designer · 0→1 Concept
For Together, I took a product-design approach from problem discovery through the final experience — exploring the user problem, defining the product opportunity, shaping the business model, and designing the end-to-end experience.
For Together, I took a product-design approach from problem discovery through the final experience — exploring the user problem, defining the product opportunity, shaping the business model, and designing the end-to-end experience.
What I owned
What I owned
Problem Discovery — Explored the friction people experience when trying to save toward shared financial goals.
UX Research — Synthesized research into key themes including shared accountability, financial friction, and consistency over motivation.
Product Strategy — Defined the product proposition and the core experience around Plan → Save → Achieve.
Information Architecture — Structured the experience around goals, groups, contributions, progress, and achievements.
End-to-End UX — Designed the flows for creating goals, inviting people, setting contribution rules, saving, tracking progress, and achieving goals.
UI & Design System — Established the visual language, components, typography, color system, and interaction patterns for the product.
Business Thinking — Explored monetization, revenue opportunities, and the potential business model alongside the user experience.
Problem Discovery — Explored the friction people experience when trying to save toward shared financial goals.
UX Research — Synthesized research into key themes including shared accountability, financial friction, and consistency over motivation.
Product Strategy — Defined the product proposition and the core experience around Plan → Save → Achieve.
Information Architecture — Structured the experience around goals, groups, contributions, progress, and achievements.
End-to-End UX — Designed the flows for creating goals, inviting people, setting contribution rules, saving, tracking progress, and achieving goals.
UI & Design System — Established the visual language, components, typography, color system, and interaction patterns for the product.
Business Thinking — Explored monetization, revenue opportunities, and the potential business model alongside the user experience.
My focus
My focus
Turn a behavioral problem — “saving is difficult to stay consistent with” — into a product that makes achieving financial goals social, automatic, and motivating.
Turn a behavioral problem — “saving is difficult to stay consistent with” — into a product that makes achieving financial goals social, automatic, and motivating.
01
The Problem & Opportunity
01
The Problem & Opportunity
People plan shared experiences
every day, but there's no simple
way to save for them together.
People plan shared experiences every day, but there's no simple
way to save for them together.
Existing apps solve budgeting or bill splitting but not collaborative
saving. Together combines automated contributions with shared
accountability.
Existing apps solve budgeting or bill splitting but not collaborative saving. Together combines automated contributions with shared accountability.
Target Users
Professionals aged 24–40 who regularly organize shared experiences
and want a simple, transparent way to save together over weeks or
months without manually tracking contributions.
Professionals aged 24–40 who regularly organize shared experiences and want a simple, transparent way to save together over weeks or months without manually tracking contributions.
Market Gap
No dedicated collaborative
savings platform
No dedicated collaborative savings platform
Primary Users
Young professionals
& friend groups
Young professionals & friend groups
Business Opportunity
Recurring fintech
subscription model
Recurring fintech subscription model
02
The Challenge
A collaborative savings platform
that turns shared plans into
consistent financial habits.
A collaborative savings platform that turns shared plans into consistent financial habits.
Together combines automated savings, transparent group progress, and social accountability into one experience. Instead of relying on spreadsheets, reminders, or multiple apps, users can plan, contribute, and reach shared financial goals with confidence.
02
The Challenge
A collaborative savings platform that turns shared plans into consistent financial habits.
Together combines automated savings, transparent group progress, and social accountability into one experience. Instead of relying on spreadsheets, reminders, or multiple apps, users can plan, contribute, and reach shared financial goals with confidence.
Automated Savings
Consistent contributions with
automatic tracking.
Consistent contributions with automatic tracking.
Group Accountability
Shared progress keeps everyone
committed to the goal.
Shared progress keeps everyone committed to the goal.
Smart Goal Planning
AI calculates contributions
and timelines.
AI calculates contributions and timelines.
Flexible Fund Management
Save in-app or connect your
preferred account.
Save in-app or connect your preferred account.
03
The Solution
Transforming group saving from a manual process into a shared financial habit.
Together replaces fragmented tools and inconsistent coordination with an experience built around automation, transparency, and accountability. By simplifying how groups save together, the product increases consistency for users while creating a scalable foundation for long-term engagement.
Before
After
03
The Solution
Transforming group saving from a manual process into a shared financial habit.
Together replaces fragmented tools and inconsistent coordination with an experience built around automation, transparency, and accountability. By simplifying how groups save together, the product increases consistency for users while creating a scalable foundation for long-term engagement.
04
Projected Product Impact
04
Projected Product Impact
Designing beyond the interface, creating measurable value for both users and the business.
Designing beyond the interface, creating measurable value for both users and the business.
Every design decision was measured against two outcomes: helping groups consistently reach their financial goals while building a sustainable consumer fintech product. These projections illustrate how Together could create value through improved user engagement, retention, and monetization.
Every design decision was measured against two outcomes: helping groups consistently reach their financial goals while building a sustainable consumer fintech product. These projections illustrate how Together could create value through improved user engagement, retention, and monetization.
100K+
100K+
Projected number of users
in the first year.
Projected number of users
in the first year.
$150K ARR
$150K ARR
Through subscriptions
and financial partnerships.
Through subscriptions
and financial partnerships.
+55 NPS
+55 NPS
Driven by transparency,
automation, and accountability.
Driven by transparency,
automation, and accountability.
70+
70+
Consistency in reaching
shared savings goals.
Consistency in reaching
shared savings goals.
A Goal-First Experience
A Goal-First Experience
Traditional finance apps focus on balances and transactions.
Together shifts the emphasis to the shared goal, helping users
understand why they're saving instead of simply tracking how
much they've spent.
Traditional finance apps focus on balances and transactions.
Together shifts the emphasis to the shared goal, helping users understand why they're saving instead of simply tracking how much they've spent.
Design Decision
The progress indicator is intentionally placed at the top of
the experience, giving every member immediate visibility into
how close the group is to reaching its shared goal.
The progress indicator is intentionally placed at the top of
the experience, giving every member immediate visibility into how close the group is to reaching its shared goal.
Feature #1
Feature #1
Design Decision
Each member's contribution is surfaced within the goal to
eliminate uncertainty and reinforce accountability without
requiring manual coordination.
Each member's contribution is surfaced within the goal to
eliminate uncertainty and reinforce accountability without
requiring manual coordination.
Shared Progress, Shared
Motivation
Shared Progress, Shared
Motivation
People are more likely to stay committed when they can
see collective progress. By making the shared goal the
visual focus, every contribution feels meaningful, encouraging
accountability and keeping the group motivated until
the goal is achieved.
People are more likely to stay committed when they can
see collective progress. By making the shared goal the
visual focus, every contribution feels meaningful, encouraging accountability and keeping the group motivated until the goal is achieved.
Feature #2
Feature #2
05
Brand Identity & Design System
05
Brand Identity & Design System
Building a scalable design system to establish trust and potential.
Building a scalable design system to establish trust and potential.
Together's design system was created to provide a foundation for consistent user experiences and efficient product development. It combines a flexible component system with a modern visual language that helps the product scale while maintaining clarity, accessibility, and trust.
Together's design system was created to provide a foundation for consistent user experiences and efficient product development. It combines a flexible component system with a modern visual language that helps the product scale while maintaining clarity, accessibility, and trust.
06
The Idea of the app
06
The Idea of the app
From one missed trip to a product opportunity.
From one missed trip to a product opportunity.
Planning a trip to Japan with friends exposed a surprisingly common problem: everyone was committed to the experience, but no one had a structured way to save for it. Rather than treating it as an isolated incident, I explored whether this behavior existed at scale. That investigation became the foundation for Together—a product designed around collaborative saving, accountability, and shared financial goals.
Planning a trip to Japan with friends exposed a surprisingly common problem: everyone was committed to the experience, but no one had a structured way to save for it. Rather than treating it as an isolated incident, I explored whether this behavior existed at scale. That investigation became the foundation for Together—a product designed around collaborative saving, accountability, and shared financial goals.
07
User Research & Validation
07
User Research & Validation
Validating assumptions before designing the solution.
Validating assumptions before designing the solution.
Rather than designing from assumptions, I involved
potential users early in the process to understand their
planning habits, saving behaviors, and pain points.
Rather than designing from assumptions, I involved potential users early in the process to understand their planning habits, saving behaviors, and pain points.
These conversations helped validate the opportunity,
uncover recurring patterns, and shape the product's
core experience before moving into high-fidelity design.
These conversations helped validate the opportunity, uncover recurring patterns, and shape the product's core experience before moving into high-fidelity design.
08
Visual Identity
Designing a brand that makes saving feel collaborative, trustworthy, and rewarding.
Designing a brand that makes saving feel collaborative, trustworthy, and rewarding.
Together's visual identity was built around one principle: make financial planning feel approachable rather than intimidating. Soft shapes, optimistic illustrations, and a clean interface create an experience that encourages collaboration while maintaining the trust users expect from a fintech product.
Together's visual identity was built around one principle: make financial planning feel approachable rather than intimidating. Soft shapes, optimistic illustrations, and a clean interface create an experience that encourages collaboration while maintaining the trust users expect from a fintech product.
09
Shipping the MVP, from 0 → 1
Designed to help groups save together with confidence.
Designed to help groups save together with confidence.
Together transforms a fragmented savings process into a collaborative experience. From creating a goal to celebrating milestones, every interaction was designed to reduce friction, increase accountability, and help groups consistently reach shared financial goals.
Together transforms a fragmented savings process into a collaborative experience. From creating a goal to celebrating milestones, every interaction was designed to reduce friction, increase accountability, and help groups consistently reach shared financial goals.
Explore the interactive prototype →
Create a goal
Create a goal
Track Progress
Track Progress
Celebrate Success
Celebrate Success
Let's connect
I turn complex products into clear, scalableexperiences.
Let's connect
Looking for a designer who thinks
beyond the interface?
Looking for a designer who thinks
beyond the interface?
I enjoy partnering with ambitious teams to transform complex problems into intuitive products
that users love and businesses can grow around. Whether you're building from zero or improving
an existing experience, I'd love to hear what you're working on.
I enjoy partnering with ambitious teams to transform complex problems into intuitive products that users love and businesses can grow around. Whether you're building from zero or improving an existing experience, I'd love to hear what you're working on.