From ingredients to meals—powered by AI
From ingredients to meals—powered by AI
Designing a Personalized Cooking & Nutrition Ecosystem
Designing a Personalized Cooking & Nutrition Ecosystem
Product Design
Prototype & Testing
UX Ideation
UX Concept Design
Visual Design
Application Design
Scope of work
Scope of work
Scope of work
Scope of work
1 week
1 week
1 week
1 week
2 weeks
2 weeks
2 weeks
2 weeks
3 weeks
3 weeks
3 weeks
3 weeks
4 weeks
4 weeks
4 weeks
4 weeks
5 weeks
5 weeks
5 weeks
5 weeks
Research
Research
Research
Research
Ideation
Ideation
Ideation
Ideation
User flows
User flows
User flows
User flows
Wireframing & Design
Wireframing & Design
Wireframing & Design
Wireframing & Design
Prototype & Testing
Prototype & Testing
Prototype & Testing
Prototype & Testing
Problem Statement
People struggle with meal planning, calorie tracking, and deciding what to cook with limited ingredients and budgets.
People struggle with meal planning, calorie tracking, and deciding what to cook with limited ingredients and budgets.
People struggle with meal planning, calorie tracking, and deciding what to cook with limited ingredients and budgets.
With Flaverly we aim to simplify healthy cooking through AI-powered meal planning and guided cooking assistance.
With Flaverly we aim to simplify healthy cooking through AI-powered meal planning and guided cooking assistance.
PROBLEM STATEMENT
Research for the solution
Research for the solution
I conducted user and competitor research to uncover challenges around meal planning, calorie tracking, and cooking habits. The insights informed opportunities for a simpler, more intuitive experience.
I conducted user and competitor research to uncover challenges around meal planning, calorie tracking, and cooking habits. The insights informed opportunities for a simpler, more intuitive experience.
I conducted user and competitor research to uncover challenges around meal planning, calorie tracking, and cooking habits. The insights informed opportunities for a simpler, more intuitive experience.
User Interviews
User Interviews
Conducted with 6 participants aged 22–35 with varying levels of cooking experience to understand their routines, challenges, and motivations.
Conducted with 6 participants aged 22–35 with varying levels of cooking experience to understand their routines, challenges, and motivations.
Competitor Analysis
Competitor Analysis
Reviewed meal planning, calorie tracking, and
recipe apps to identify gaps, strengths, and opportunities.
Reviewed meal planning, calorie tracking, and
recipe apps to identify gaps, strengths, and opportunities.
Surveys
Surveys
Gathered quantitative insights from a broader audience to validate common behaviors and pain points around cooking and meal preparation.
Gathered quantitative insights from a broader audience to validate common behaviors and pain points around cooking and meal preparation.
Secondary Research
Secondary Research
Studied articles and reports on home cooking habits, food waste, and nutrition tracking behaviors to support research findings.
Studied articles and reports on home cooking habits, food waste, and nutrition tracking behaviors to support research findings.
Insight 1
Decision Fatigue
Decision Fatigue
72%
72%
Users spend too much time deciding what to cook, often leading to frustration and unhealthy choices.
Insight 2
Ingredient Waste
Ingredient Waste
Many users waste groceries because they struggle to use available ingredients efficiently.
Insight 3
Inconsistent Tracking
Inconsistent Tracking
58%
58%
Fitness-focused users find calorie tracking and meal planning difficult to maintain consistently.
Insight 4
Cooking Motivation
Cooking Motivation
68% of users said they would cook more often if meal planning felt faster and simpler.
A collection of insights gathered from
A collection of insights gathered from
User interviews & research
User interviews & research
My Solution
Building an AI Powered cooking application that helps users keeps track of calories, and provide step-by-step guidance on meal prep.
Building an AI Powered cooking application that helps users keeps track of calories, and provide step-by-step guidance on meal prep.
Site Maps
The sitemap structured key features into a clear and seamless navigation flow.
The sitemap structured key features into a clear and seamless navigation flow.
User Persona / Target Audience
Flaverly aims for busy individuals who want an easier way to plan meals, track calories, cook healthier food, and reduce food waste.
Flaverly aims for busy individuals who want an easier way to plan meals, track calories, cook healthier food, and reduce food waste.
Sourav
Raj
Sourav
Raj
✨
✨
Demographics
Demographics
Income: ₹1,20,000/month
Income: ₹1,20,000/month
🚀
🚀
Age: 28 years old
Age: 28 years old
🚀
🚀
Location: Pune, Maharashtra
Location: Pune, Maharashtra
🚀
🚀
Marital Status: Engaged
Marital Status: Engaged
🚀
🚀
🚀
🚀
Occupation: Network Security
Occupation: Network Security
Education: Undergraduate
Education: Undergraduate
🚀
🚀
Lifestyle: Busy, Sedantry
Lifestyle: Busy, Sedantry
🚀
🚀
Brief Story
Brief Story
🎉
🎉
Sourav works long hours and often struggles to maintain a healthy diet alongside his fitness goals. While he enjoys cooking occasionally, deciding what to eat and tracking calories consistently feels time-consuming. He wants a solution that helps him stay on track without requiring extensive planning.
Sourav works long hours and often struggles to maintain a healthy diet alongside his fitness goals. While he enjoys cooking occasionally, deciding what to eat and tracking calories consistently feels time-consuming. He wants a solution that helps him stay on track without requiring extensive planning.
“ I want healthy eating to feel effortless, not like a second job. ”
“ I want healthy eating to feel effortless, not like a second job. ”
Fustrations
Fustrations
😡
😡
Goals
Goals
📌
📌
👍 Stay within his daily calorie target.
👍 Stay within his daily calorie target.
👎 Unsure what to cook after work.
👎 Unsure what to cook after work.
👍 Reduce time spent planning meals.
👍 Reduce time spent planning meals.
👎 Finds calorie tracking repetitive.
👎 Finds calorie tracking repetitive.
👍 Cook healthier meals more consistently.
👍 Cook healthier meals more consistently.
👎 Frequently orders takeout due to lack of planning.
👎 Frequently orders takeout due to lack of planning.
Johan D’Souza
Johan D’Souza
Brief Story
Brief Story
🎉
🎉
Johan recently moved away from home for college and is learning to cook for herself. She often buys groceries without a plan and ends up wasting ingredients. His limited budget makes it important to find affordable meals that are easy to prepare and nutritious.
Johan recently moved away from home for college and is learning to cook for herself. She often buys groceries without a plan and ends up wasting ingredients. His limited budget makes it important to find affordable meals that are easy to prepare and nutritious.
“ I wish I could just scan my ingredients and know exactly what to cook. ”
“ I wish I could just scan my ingredients and know exactly what to cook. ”
Fustrations
Fustrations
😡
😡
Goals
Goals
📌
📌
👍 Cook affordable meals on a budget.
👍 Cook affordable meals on a budget.
👎 Doesn't know how to use leftover ingredients.
👎 Doesn't know how to use leftover ingredients.
👍 Reduce food and ingredient waste.
👍 Reduce food and ingredient waste.
👎 Finds recipes overly complicated.
👎 Finds recipes overly complicated.
👍 Learn simple cooking techniques.
👍 Learn simple cooking techniques.
👎 Struggles to balance nutrition & cost.
👎 Struggles to balance nutrition & cost.
✨
✨
Demographics
Demographics
Income: ₹15,000/month
Income: ₹15,000/month
🚀
🚀
Age: 20 years old
Age: 20 years old
🚀
🚀
Location: Goa
Location: Goa
🚀
🚀
Marital Status: Single
Marital Status: Single
🚀
🚀
🚀
🚀
Occupation: Student
Occupation: Student
Education: Underway
Education: Underway
🚀
🚀
Lifestyle: Gym Goer, Free Time
Lifestyle: Gym Goer, Free Time
🚀
🚀
App Flows
Laying out the flow of the app to find out edge cases early in the process.
Laying out the flow of the app to find out edge cases early in the process.
I. Registering an account - how users can register a new account in the app
II. Selecting a dish - different ways users can select a meal to cook
User Flows
The user flows helped in mapping key journeys user will take to achieve their goals.
The user flows helped in mapping key journeys user will take to achieve their goals.
Typography & Design System
Establishing the system and branding for the application
Establishing the system and branding for the application
Wireframes
Wireframes help define the layout and the content ahead of the design process.
Wireframes help define the layout and the content ahead of the design process.
This case study is in progress. To get the full version in pdf you can contact me.
This case study is in progress. To get the full version in pdf you can contact me.
Have a project you’re excited about?
Drop me a message.
Have a project you’re excited about?
Drop me a message.
Have a project you’re excited about?
Drop me a message.
Have a project you’re excited about?
Drop me a message.
Let’s team up and make something amazing.
Let’s team up and make something amazing.
Let’s team up and make something amazing.